Press Releases

New Blistex® Cold & Allergy Lip Soother® Especially Developed For Lips Feeling Under the Weather Due to Allergies, Cold or Flu

Soothing Ingredients and an Advanced Analgesic to Restore Health to Irritated Lips

OAK BROOK, Ill., June 14, 2011 – Because there are more than 150 million cold, flu and allergy episodes in the U.S. each year , one of the absolute certainties in life is that you or someone you know will have a case of coughs and sniffles this year1. Sore noses and headaches aside, Blistex aims to address the often overlooked and irritating side effect, dry lips, with the launch of Blistex Cold & Allergy Lip Soother. Formulated with soothing ingredients and an advanced analgesic, this comforting formula alleviates lip discomfort and brings relief to those experiencing allergies, a cold or the flu.

Many cold and allergy symptoms can be managed with prevention and treatment, but the lips are often an afterthought. Severe lip dryness and chapping usually accompany these ailments, and are caused by a number of factors, including open mouth breathing as a result of blocked passageways, fevers that can emerge during these periods of discomfort, dehydrating effects of medications, and ambient dry weather conditions during peak cold and flu seasons. Considering that adults typically suffer one to three colds per year2 and over 50 million adults suffer from allergies, many lips are in need of help.

"The side effects of cold and allergies negatively impact lips, creating severe dryness and irritation that leave them susceptible to further infection," said Dr. Charles Zugerman, associate professor of clinical dermatology at the Northwestern University Feinberg School of Medicine. "By relieving the lip discomfort, cold and allergy sufferers feel better3 which in turn helps them rest and recover."

Blistex Cold & Allergy Lip Soother won't cure sniffles or a cold, but it will comfort lips that feel under the weather. Its special formula glides smoothly and feels soft when applied to sore lips to prevent further irritation. The ingredients in Cold & Allergy Lip Soother are ideally suited to the task, and include:

  • Pramoxine HCL - advanced analgesic that alleviates sensitivity to lip soreness, pain and itchiness, without a medicated flavor and scent.
  • Dimethicone - delivers a highly effective barrier that prevents moisture loss and protects lips.
  • Glycerin, lanolin and sunflower seed oil - help re-moisturize lips parched from the effects of illness or dry air.
  • Vitamins C & E, chamomile, green tea, honey and elderberry - provide comfort to irritated lips.

While Blistex Cold & Allergy Lip Soother was designed to bring comfort when lips are not feeling their best, it serves as a great daily lip balm for whenever lips need relief. With an expected retail price of $1.89 - $2.69, Blistex Cold & Allergy Lip Soother will be available at drug stores, supermarkets, and mass merchandisers nationwide in October 2011.

About Blistex

The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women. Blistex has delivered the best selling new item in Lip Care for the past 9 out of 10 years. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

Contact Information:
Lisa Stringham
(312) 396-9736
lisa.stringham@zenogroup.com

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1National Institute of Allergy and infectious Disease. Retrieved June 2, 2011, http://www.niaid.nih.gov;
Asthma and Allergy Foundation of America. Retrieved June 2, 2011, http://www.aafa.org;
Centers for Disease Control and Prevention. Retrieved June 2, 2011, http://www.cdc.gov
3National Institute of Allergy and Infectious Disease. Retrieved June 2, 2011, http://www.niaid.nih.gov
4Asthma and Allergy Foundation of America. Retrieved June 2, 2011, http://www.aafa.org