Press Releases

New Blistex® Five Star Lip Protection™ Defends Against Five Harshest Conditions 

Highly Effective Ingredients Unite to Provide the Ultimate Daily Protection

OAK BROOK, Ill. (June 8, 2010) – Kiss goodbye to the damaging effects caused by dry air, cold, wind, heat, and sun. Blistex’s new Five Star Lip Protection lip balm delivers unparalleled defense against harsh conditions that leave lips vulnerable to chapping, dryness and even sunburn. It contains specialized ingredients to blanket lips in total protection while keeping them hydrated and looking smooth and healthy.

Doctors have long touted prevention as the key for a healthy life and consumers are taking notice. The availability of work wellness programs and the increased use of sun protection all year long are just a few signs of consumers’ willingness to prevent health problems before they arise. Five Star Lip Protection provides one easy preventative measure to contribute to good health. Throughout the course of a day, lips can be exposed to a number of conditions from dry indoor air to cold temperatures, sun and wind when stepping outside. As an all-weather, all-season lip balm, Five Star Lip Protection keeps lips covered regardless of the condition, moving beyond standard protection to amplified protection.

While regimens like oral care are habitually part of a daily preventative routine, lips often get ignored, leaving them bare and defenseless against the elements. Blistex Five Star Lip Protection contains an advanced formula including natural essential oils and extracts and a proven active skin protectant to provide the ultimate daily protection, as well as comfort for dry, chapped lips, including:

“My patients are always asking for preventative ways to keep in good health,” said Dr. Charles Zugerman, associate professor of dermatology at Northwestern University Medical School. “I recommend using Blistex Five Star Lip Protection to ensure complete lip protection. This particular lip balm prevents the damaging effects caused by nature’s harsh conditions, while proven moisturizers keep lips smooth and healthy.”

With an expected retail price of $1.59 – 2.49, Blistex Five Star Lip Protection will be available at supermarkets, drug stores and mass merchandisers nationwide in October 2010.

About Blistex
The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women.  For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

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