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New Blistex® Moisture Melt™ Delivers a Completely New Approach to Lip Moisturization

A Luxurious Formula Plus Melting Soft Beads Provide Superb Hydration; The First of Its Kind in Lip Care

OAK BROOK, Ill. (June 19, 2012) – Kiss away dry, chapped lips and say hello to a smooth, supple and protected pout with the newest innovation from Blistex. Known for providing breakthrough lip care solutions, Blistex introduces Moisture Melt, a first of its kind super-hydrating lip balm with the added benefit of moisturizing soft beads. The advanced formula is infused with rich moisturizers and a proven active skin protectant … the result is soft, healthy lips in top condition.

“I’m always on the lookout for exciting new product innovations that I can use on my clients and in my everyday beauty regimen,” said beauty expert and celebrity makeup artist, Mickey Williams. “The combination of the ultra-hydrating formula and moisturizing beads in Moisture Melt is truly revolutionary. It goes on smooth and helps keep lips soft and revitalized. The addition of SPF 15 is very important to keep lips protected from the damaging effects of the sun.”

Blistex Moisture Melt’s shea butter and aloe-enriched soft beads are suspended in the formula and melt into lips for an added moisturizing boost and long-lasting resistance to dryness. The beneficial conditioning effects of natural shea butter and aloe are well established.  The unique combination of Moisture Melt’s advanced formula and visible hydrating spheres delivers a rich solution to lip dryness, while leaving lips feeling soft and smooth.

Blistex Moisture Melt is offered in a tube form to deliver the luxurious formula infused with moisturizing soft beads. With an expected retail price of $1.59-$2.49, Blistex Moisture Melt will be available October 2012 at drug stores, supermarkets and mass merchandisers nationwide.

About Blistex
The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

 

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