Press Releases

Blistex® Launches 100 Percent Natural, Certified Organic Lip Balm 

New Blistex Natural Cooling Comfort™ Taps into Earth's Bounty to Soothe and Pamper Lips

OAK BROOK, Ill., June 23, 2009 —Those who love going natural but can’t bear to just leave their lips dry and sore, now have the best of both worlds. Blistex launches Natural Cooling Comfort to soothe and hydrate lips using only Mother Nature’s finest ingredients, all of which are USDA certified organic and 100 percent natural. 

Blistex Natural Cooling Comfort is the first natural product to contain an external analgesic in a tube applicator.  It’s infused with a naturally derived, fast-acting soothing agent that provides cooling pain relief from severely dry and chapped lips, the way nature intended.

Natural Cooling Comfort combines some of the best natural moisturizers and comforting agents—aloe, jojoba and pomegranate—to rejuvenate and pamper lips. These moisturizers are blended with olive leaf, grape seed oil, apricot oil and other organic ingredients to add to its effectiveness in refreshing and nourishing lips.

For consumers interested in natural ingredients, Blistex met the rigorous USDA guidelines to receive the certified organic seal for Natural Cooling Comfort.  “The seal identifies companies willing to strive for a truly high quality, organic product,” said Blistex President Mike Donnantuono. “It’s central to our principles that our customers know they are getting an effective product backed by Blistex’s trusted reputation.”

With a suggested retail price of $1.99, Blistex Natural Cooling Comfort will be available in October at food, drug and mass retailers nationwide.

About Blistex
The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women. Blistex has delivered the best selling new item in Lip Care for the past 9 out of 10 years. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

 

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