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New Blistex Revive & Restore Delivers a One-Two Beauty Boost 

Unique Pair of Jars Contains Two Distinct Formulas that Help Lips Feel Renewed and Look Their Healthy Best

OAK BROOK, Ill. (June, 14, 2011) Consider it a pick-me-up for the pout. Blistex today launched Revive & Restore, a dual solution that takes lips from dull and tired to healthy and refreshed. The Revive formula invigorates and protects lips, while the Restore formula makes them soft, healthy and radiant. The two unique formulas come in separate nesting jars that lock together. Whether carried alone or as a set, Revive & Restore delivers a customized two-jar rejuvenation approach that’s as unique as an individual’s lips.

Any time of the day or night, Blistex Revive & Restore has lips covered by delivering effectively on the core lip care needs of protection and moisturization, but both formulas go well beyond these benefits.

The Revive version is perfect to kick start the morning or whenever lips need refreshing.  Revive contains the natural benefits of shea butter and fruit extracts to leave lips smooth and invigorated. It also provides dermatologist recommended SPF 15 for superb protection from the damaging effects of UVA and UVB rays.

In the evening or whenever lips need to be softened and revitalized, the Restore formula can be used to combat rough and dull looking lips caused by the rigors of the day. Leveraging the anti-oxidant power of phyto-nutrients and nourishing Vitamin E, Restore helps make lips look healthy and radiant.

“Lips that are rejuvenated and luminous reflect positively on a person’s overall look, which is vital since the pout is a focal point of the face,” said beauty expert and celebrity makeup artist Mickey Williams. “Revive & Restore has the right formulas to help make lips look their absolute best.”

Designed to be used jointly or independently, Revive & Restore’s two nesting jars allow for a customized beauty routine. Users can separate to carry one throughout the day while leaving the other where needed, or carry them together to use simultaneously for the ultimate in protection, moisturization, and revitalization.

 “Just like in fashion, there is a beauty trend around customization – especially when it comes to showcasing your own unique beauty,” said Williams. “Revive & Restore allows consumers to address their specific lip care needs, which often change on a daily basis.”

Blistex Revive & Restore is a new addition to the Blistex premium line that includes:

With an expected retail price of $1.99 - $3.29 (for the two-jar pack), Blistex Revive & Restore will be available October 2011 at drug stores, supermarkets and mass merchandisers nationwide.  Deep Renewal and Silk & Shine are also available at those price points at those locations.

About Blistex
The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

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