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New Blistex® Simple and Sensitive™ Offers a Great Moisturizing Balm Suitable For Even the Most Sensitive Lips 

Six Carefully Selected Ingredients Moisturize Lips Without Added Color, Flavor or Fragrance

OAK BROOK, Ill. (June, 19, 2012) – One in five shoppers look at the length of the ingredients list on food packages[i] because they believe that less processed foods are essential to maintaining a healthy lifestyle, and have carried that same philosophy through to their choices of personal care products. Across a wide range of categories, consumers are looking for less sensitizing products. To meet this underserved need, Blistex launches Simple and Sensitive, a moisturizing lip balm containing only six carefully chosen ingredients: cocoa butter, sunflower seed oil, jojoba, vitamin E, microcrystalline wax and a preservative (phenoxyethanol).

According to a recent survey on which types of products consumers state a yearning for fewer ingredients, lip balm was near the top of the list with 60 percent of Americans choosing this category, ahead of both potato chips and carbonated beverages[ii].  Blistex Simple and Sensitive offers a daily lip care solution for those conscious about the number of ingredients in their personal care products as well as consumers with sensitive skin. The balm has a rigorously tested hypo-allergenic and non-irritating formula that is clinically-proven to be mild on lips.

“People often forget that the lips can be just as sensitive to irritants as skin found on other areas of the body,” said Dr. Charles Zugerman, associate professor of clinical dermatology at the Northwestern University Feinberg School of Medicine. “Finding a lip balm with minimal ingredients and a hypo-allergenic formula offers the benefits of lip protection while avoiding the possibility of a negative reaction to dyes and fragrances.”

By choosing products with a short list of ingredients, such as Blistex Simple and Sensitive, consumers with known sensitization to ingredients such as flavors, fragrances and colors now have a viable option from a trusted brand.  

Blistex Simple and Sensitive’s six ingredients were chosen for their natural origins and moisturizing qualities, resulting in a formula that hydrates lips without irritation. The six ingredients found in Blistex Simple and Sensitive include:

While Blistex Simple and Sensitive was created with sensitive skin in mind, it can be appreciated by anyone – from kids to moms – looking for great lip moisturization. With an expected retail price of $0.99-$1.69, Blistex Simple and Sensitive will be available at drug stores, supermarkets and mass merchandisers nationwide in October 2012.

About Blistex
The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

 

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[i] Elizabeth Sloan, “Top 10 Food Trends” Food Technology, April 2011 http://www.ift.org/food-technology/past-issues/2011/april/features/food-trends.aspx

[ii] PERT Market Research Concept Test (2011)

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