Press Releases

Blistex® Nurture & Nourish® Offers An Indulgent Experience That's 'Good For You'

A Unique Balm Formula That Promotes Exceptionally Healthy Lips, Inside & Out

OAK BROOK, Ill., June 11, 2013 –Since the recession began in 2008, Americans have been redefining what's meant by "healthy balance." Only a few years ago, "balance" emphasized self-denial. Today, the meaning has shifted...healthy connotes a lifestyle that reflects making realistic, smart everyday decisions to live without giving up pleasure. Individuals value taking care of themselves, but not at the expense of the occasional treat. With new Nurture & Nourish, Blistex provides the balance of a healthy approach to lip care with the sense of everyday indulgence that today's consumers are seeking in their everyday regimens.

Nurture & Nourish starts with Grapeseed Oil and Olive Oil. These nutrients are known to help moisturize skin and provide anti-aging benefits, and are widely perceived as health-promoting ingredients. They can actually help more on the lips than on other skin, since lips' limited barrier properties allow ingredients to more readily penetrate.

"My patients are always asking for preventative ways to keep in good health," said Dr. Charles Zugerman, associate professor of clinical dermatology at the Northwestern University Feinberg School of Medicine. "It's no secret that lips are often forgotten, leaving the body susceptible to infection when they become chapped or cracked. I recommend Blistex Nurture & Nourish, an effective, comfortable formula that protects lips and helps maintain a healthy moisture balance."

Blistex Nurture & Nourish goes beyond effective protection and hydration to feed your lips from the inside out with a vitamin/mineral/nutrient-rich formula. Great ingredients work to keep your lips healthy and looking their best:
• Gogi Extract - high in antioxidants that help neutralize skin damage
• Copper and Zinc - helps to improve skin elasticity
• Vitamin E - soothes dry, rough skin

The combination of these ingredients delivers a soft, conditioning formula that imparts a lush sensation during and after application. You have to feel it to believe it!

Blistex Nurture & Nourish's performance as an effective lip balm is outstanding, with proven protectants, rich moisturizers, and SPF 15 sun protection. With an expected retail price of $1.59-$2.49, Blistex Nurture & Nourish will be available October 2013 at drug stores, supermarkets and mass merchandisers nationwide.


About Blistex

The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women. Blistex has delivered the best selling new item in Lip Care for the past 9 out of 10 years. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

Contact Information:
Lisa Stringham
(312) 396-9736
lisa.stringham@zenogroup.com

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