Press Releases

Blistex® Orange Mango Blast® As Delicious As It Is Effective

OAK BROOK, Ill., June 10, 2014 –Flavor layering is an increasingly popular trend reaching into categories as varied as confections, cocktails, beverages, and frozen desserts. This creative act blends two familiar flavors to produce a new, delicious sensory experience.

Blistex’ newest taste sensation is Orange Mango Blast. It combines the familiar orange with the becoming-more-mainstream mango to create a mouthwatering flavor experience. Mango isone of the fastest growing flavors in the United States:

- #5 smoothie flavor

- #4 preferred juice in restaurants

- #3 iced tea flavor

- #2 fastest growing ice cream flavor

- #1 fastest growing cocktail flavor

This refreshing fruit blend provides proven moisturizers and protectants that comfort dry lips and also contains vitamins C and E. Joining with Blistex’ other beverage-inspired blend, Raspberry Lemonade Blast, Orange Mango Blast is specifically designed to leave your lips delighted with a surge of uniquely delicious flavors.

Blistex Orange Mango Blast is a highly effective lip balm that provides SPF 15 protection. With an expected retailprice of $.99-$1.69, Blistex Orange Mango Blast will be available in drugstores, supermarkets and mass merchandisers nationwide in October 2014.


About Blistex

The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line - with highly effective formulas, unique added benefits and unparalleled sensory experiences - to address a broad spectrum of lip needs for women and men. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

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