Press Releases

Blistex Triple Essentials™

Three Essential Oils In A Great Moisturizing Balm... A Triple Threat For Your Lips!

OAK BROOK, Ill., May 23, 2017 – Essentials oils are rapidly growing in popularity… long known for psychological and therapeutic benefits, they’re increasingly appearing across the personal care spectrum, especially in skin care. Now Blistex brings their benefits to lip care, using three essential oils thoughtfully selected for their lip-beneficial properties. 

“Leave it to Blistex to develop this unique, on-trend new formula for lips,” said beauty expert and celebrity makeup artist, Mickey Williams.  “I love to use skin and hair care products that contain essential oils, it makes perfect sense to bring these to lip care!”

Essential oils are distilled and extracted from the source plant which creates a concentrated dose of everything the plant has to offer.  New Triple Essentials contain three carefully selected essential oils:

Mandarin – nourishes and promotes revitalization of healthy lips

Palmarosa – hydrates and improves softness

Chamomile – prevents dryness, soothes and comforts lips

Triple Essentials delivers all the benefits of these highly effective essential oils without leaving an oily feel on the lips.  Its smooth, creamy formula provides outstanding hydration and a comforting feel your lips will love.

Triple Essentials has an expected retail price of $2.19-$3.49, and will be available in drug stores, supermarkets and mass merchandisers nationwide in October, 2017.

About Blistex

The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for women and men.  For more information about Blistex products and important lip care tips, visit www.Blistex.com.

*Mickey Williams is a contracted spokesperson for Blistex and their products. 

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