Press Releases

Blistex® Ultra-Rich Hydration® The Dual Layer Approach To Luxuriously Soft Lips

It’s A Balm Within A Balm

OAK BROOK, Ill., June 25, 2014 –Savvy consumers are demanding more from their health and beauty care products. Their expectations include a desire for multi-functional formulations. Advances in formula science along with innovations in manufacturing capability now allow brands across multiple product categories to meet these consumers’ rising expectations.

Blistex’ newest technology provides a dual function approach you can actually see. New Blistex Ultra-Rich Hydration is the first double layer balm specifically designed to deliver uniquely luxurious moisturization. Ultra-Rich Hydration’s core stick approach allows delivery of concentrated softening moisturizers while retaining a smooth application from a solid balm.

The rich core deeply hydrates with more than 80% moisturizers, including shea butter, cocoa butter, olive oil and jojoba. The outer layer is packed with lush protectants, and fortified with ceresin, beeswax and wheat germ oil. On application, the inner and outer layers blend together to seal in moisture and condition lips.

Blistex Ultra-Rich Hydration is offered in a lipstick-type container to enhance the experience of this luxuriously soft formula. With an expected retail price of $2.19-$3.49,Blistex Ultra-Rich Hydration will be available in drug stores, supermarkets and mass merchandisers nationwide in October, 2014.

Ultra-Rich Hydration is the newest addition to the Blistex Enhancement Series® line-up which includes:

Blistex DeepRenewal® - an anti-aging lip treatment with Coenzyme Q10 and hyaluronic spheres. It’s clinically proven to reduce the appearance of deep and fine lines while improving lip health and vitality. It also provides broad spectrum SPF 15 protection.

Blistex Silk &Shine® - real silk extracts deliver satiny smooth lips plus a light glossy shine. It’s infused with vitamins B5 & E and provides SPF 15 protection.

Blistex LipVibrance® - rich moisturization and protection plus a touch of color and shimmer that really lasts. It’s total care for your lips’ complexion and provides SPF 15 protection.

About Blistex

The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line - with highly effective formulas, unique added benefits and unparalleled sensory experiences - to address a broad spectrum of lip needs for women and men. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

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