Press Releases

New Blistex Blissful Butters®...
An Indulgent Pampering Experience For Lips

OAK BROOK, Ill. (June 23, 2015) – Natural butters are rapidly emerging as important elements in personal care products. Butters provide a variety of benefits and are rich in moisturizing oils, nutrients and skin-friendly fatty acids. They are known for providing rich and creamy textures and are increasingly sought after by women as attainable indulgences in skin care. More and more, women are looking for products that are not only functional but offer sensory benefits.

New Blistex Blissful Butters is a lip-pampering balm that features three natural butters rapidly gaining popularity in skin care, blended into a rich, velvety formula. Previously available only in less consumer preferred lip care forms like tins and squeezable tubes, Blissful Butters provides their unique benefits in the most preferred form – the stick. The healthy skin benefits of Blistex moisturizers and protectants combined with these butters leave lips deeply moisturized and completely hydrated…for a uniquely indulgent experience.

Blissful Butters triple-butter blend is enriched with these hand-selected butters:

The soft, velvety texture imparted by the butters-based formula leaves lips smooth and without a heavy coating. Blissful Butters contains an SPF 15 to protect lips and provides a warm, comforting flavor which promises a pleasurable, sensorial experience.

Blissful Butters has an expected retail price of $1.89 - $2.69 and will be available in drug stores, supermarkets and mass merchandisers nationwide in October, 2015.

About Blistex
The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for women and men. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

Discover Your Bliss