In The News

Press Releases

05.23.2017: New Blistex® Lip Serum ®Finally, A Concentrated Moisturizing Serum – For Lips!
It’s a known fact that beauty starts with health, and beautiful lips start with healthy lips in great condition. Blistex has a well-earned reputation developed over decades for products contributing to lip health and wellness – and their new introduction is no exception.  New Blistex Lip Serum contains a concentrated, advanced formula that deeply conditions lips with a unique nutrient & vitamin E complex leaving lips healthy and deeply 
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06.23.2015: New Blistex® Blissful Butters® An Indulgent Pampering Experience For Lips
Natural butters are rapidly emerging as important elements in personal care products. Butters provide a variety of benefits and are rich in moisturizing oils, nutrients and skin-friendly fatty acids. They are known for providing rich and creamy textures and are increasingly sought after by women as attainable indulgences in skin care. More and more, women are looking for products that are not only functional but offer sensory benefits.
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06.23.2015: New Blistex® Soft & Lush® Ceramide-Enhanced For A Deeper Level Of Softness
Ask any woman her top wishes for her lips and the list is sure to include “softness.” “Soft lips” consistently ranks as one of the most desired lip benefits, but not at the expense of critical functional benefits like moisturization and protection.
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06.25.2014: New Blistex® Ultra-Rich Hydration® The Dual Layer Approach To Luxuriously Soft Lips
Savvy consumers are demanding more from their health and beauty care products. Their expectations include a desire for multi-functional formulations. Advances in formula science along with innovations in manufacturing capability now allow brands across multiple product categories to meet these consumers’ rising expectations.
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06.10.2014: New Blistex® Orange Mango Blast® As Delicious As It Is Effective
Flavor layering is an increasingly popular trend reaching into categories as varied as confections, cocktails, beverages, and frozen desserts. This creative act blends two familiar flavors to produce a new, delicious sensory experience.
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06.11.2013: New Blistex® Lip Vibrance® Offers A Touch Of Color And Shimmer Like No Other
From nail care to BB and CC creams, fun is joining function in many personal care categories. In Lip Care, products that visually enhance lips are increasingly sought by US women. Blistex is no stranger to visual enhancement, having pioneered mass-market optical benefits with Silk & Shine and anti-aging effects with Deep Renewal.
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06.19.2012: New Blistex® Simple and Sensitive® Offers a Great Moisturizing Balm Suitable For Even the Most Sensitive Lips
One in five shoppers look at the length of the ingredients list on food packages because they believe that less processed foods are essential to maintaining a healthy lifestyle, and have carried that same philosophy through to their choices of personal care products. Across a wide range of categories, consumers are looking for less sensitizing products.
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06.08.2010: Blistex® Five Star Lip Protection®
Kiss goodbye to the damaging effects caused by dry air, cold, wind, heat and sun.
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