Press Releases

New Blistex® Superfruit Soother®

A Superfruit Infusion...For Lips!

OAK BROOK, Ill. (May 22, 2018)In recent years Superfruits have made the jump from dietary supplements to a broad range of health and beauty categories.  Superfruits, fruits deemed as “super” by nutrition scientists, are packed with antioxidants, fiber, vitamins and minerals and other nutrients that can help you live longer, look better, and even prevent disease.  Because of the benefits they bring, these superfruits are increasingly popular in skin care. 

 “Beautiful lips start with healthy lips in great condition,” said beauty expert and celebrity makeup artist, Mickey Williams.  “Blistex has a well-earned reputation developed over decades for products contributing to lip health and wellness.  Superfruit Soother offers unique, recognized, on-trend ingredients appreciated for wellness benefits”. 

Blistex chose a unique blend of Acai, one of the most well recognized superfruits and Cloudberry (AKA the Nordic Berry), from a newly emerging class of powerful superfruits that can thrive in extreme Arctic temperatures making them extremely resilient.  Together, Acai and Cloudberry provide very special lip care benefits and deliver a nourishing dose of antioxidants, vitamins C&A, and omega fatty acids, giving you super moisturized, healthy lips.

There’s also a touch of mint that soothes and refreshes lips, and SPF 15 to keep them protected from the sun.  Superfruit Soother has an expected retail price of $1.49-$2.99, and will be available in drug stores, supermarkets and mass merchandisers nationwide in October 2018.

*Mickey Williams is a contracted spokesperson for Blistex and their products.

About Blistex
The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for women and men. For additional information about Blistex products and important lip care tips, visit

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